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  • Media Pitching Tips in a COVID-19 World from Gaya Travel Magazine’s Editor-in-Chief

    Travel demand is on route to?increase?in the Asia-Pacific region in the coming months.?Domestic?travel in markets,?such as Malaysia and Vietnam,?is?seeing an?uptick,?while?more?international?travel bubbles?are being established?in between cities in the region.?? As the state of travel?resumes,?the?media’s?appetite for?travel?news and stories is growing as the?focus is?shifted to?local tours and staycations.?? PR Newswire?chats?with?Juhan Kamaruddin, the Editor-in-Chief and co-founder of Gaya Travel Magazine, a Malaysia-based publication?that reports?on the travel and tourism?sector, as?part of PR Newswire’s COVID-19 Travel Industry Recovery Toolkit.?? On gaining media coverage,?Juhan emphasized on the importance of PR reps?establishing a long-term relationship with the media.??One?way…

    Behind The Byline 3 days ago
  • 5 Steps to Developing an Effective Communications Plan

    As we enter the final quarter of the year,?it is imperative that?PR professionals?start?planning their communications plans for 2021. It has been a year of?unprecedented challenges, movement restrictions?and economic headwinds brought?about?by the COVID-19?pandemic?and the?road ahead?is still fraught with many uncertainties.?? After?months of shelving your?campaigns, it is time to make up for lost time by?relooking your campaigns and?chart out communications plans for next year.?With 2021 around the corner, here’re?5?steps to?start?developing?an effective communications plan.?   ?1. Know what your brand stands for – Identify action words that form the basis of all content???…

    Content PR & Marketing November 5, 2020
  • 5 Crisis Recovery Tips for Brands

    With the prolonged COVID-19, companies?are bracing themselves for a long road to recovery. Switching?to survival mode, many have streamlined their operations?and?pivoted to new business?opportunities?to stay afloat.?Over the past months,?Cision?and PR Newswire have held a series of webinars on adapting communications strategy in the new normal. We round?up 5?helpful?crisis recovery tips?on?navigating?the?communications?challenges ahead.? 1. Prepare for a bumpy re-entry journey?? [caption id="" align="aligncenter" width="296"] Matthew Della Croce, Global President and Partner, Allison+Partners[/caption]   As companies begin to re-open, the route to recovery will not be straightforward. In?an interview with Cision, Matthew Della…

    Content PR & Marketing October 23, 2020
  • 4 Ways to Improve the Pick-Up Rate of Press Releases

    The media receives numerous press releases and pitches daily. Given the fast work turn-around time and lean resources, it takes more than informative content and interview opportunities to ensure that the news?gets?picked up.?? In a recent?PR Newswire webinar, we invited Victor Peng, a news anchor at?TVBS, one of Taiwan’s top news channels, to share the news production process and how journalists, like him, select and get information from press releases for their news bulletins.?? [caption id="" align="alignnone" width="549"] Victor Peng, a news anchor at TVBS (left) speaking at a PR…

    Content PR & Marketing September 24, 2020
  • Finance News Websites That Are Worth Investing Your Time In

    As we are in the thick of this year’s second quarterly earnings season, there has been a steady flow?of business updates?and news. Over the past weeks,?PR Newswire has distributed?numerous?earnings?press releases?from?publicly?listed companies?that have?released their second-quarter financial results.?The current earnings season is closely?watched?as?investors?are?keen to understand how companies have been impacted by a full quarter of economic shutdown caused by the COVID-19 pandemic. Amid the flurry of investor relations updates and announcements, we look at some?international and APAC?financial news websites to help you get up to speed on the?finance world.??   For Finance…

    Investor Relations August 21, 2020
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